Exploring how AI, specifically Artificial Societies, can help game developers find and interact with their target audience before actually building anything.

Video games are a form of entertainment so it’s important to make them... entertaining. If your game feels like it’s missing something, it probably is.

Is the whole point of creating an entertainment brand to eventually sell t-shirts and plush toys?

Traditional software boasts some of the best profit margins across all industries while video games seem to have significantly higher costs.

Why does Epic Games or a US judge get to decide what Apple can charge developers for accessing iOS users?